ADirects Engine
We provide advertising solutions based industry, marketing objectives and mobile channels.
ADirects Technology
Understand how ADirects combines the power of quality data and technologies which unleash the potential of data. This combination leads to the creation of ADirects Engine, which uses rich non-cookie audience data and employs complex algorithm, prediction modeling, machine learning and automated optimization, to ads personalization.
ADirects Technology
Non Cookie Data as the foundation of advertising intelligence
We never see DSP as a software business. It is a hub to perform intelligent display advertising. Although the hub is made of interrelated components, audience data is the starting point of any marketing activities. Therefore, making sense of audience data is in the heart of everything we do. Most DSP companies are short of audience data, but at ADirects , data is our advantage. As a matter of fact, we had built one of the the largest non-cookie data banks (DMP) in China before we launched our fist advertising product. ADirects built its DMP from non-cookie data sources.
Non cookie data contains more useful information than “traditional data” collect from cookies or similar technologies for mobile devices. Much of search key words, browsing and purchasing information can only be collected through non-cookie data channels. In addition, non-cookie data has longer shelf life since it is difficult to be deleted by user device. Last but not least, non-cookie data does not require tracking codes, it provides better protection of users data privacy. Compared to cookie data, non-cookie data is more continuous, comprehensive and fresh.
ADirects Engine
Our ultimate objective is to have transparent, easy-to-measure ROIs for display advertising. To achieve this purpose, our Engine processes and analyzes over 100 terabytes of data every day. We also deal with 12M ads requests every second, with responding time within 0.20 second. This capability enables us to deliver targeted advertising to audience nationwide.
ADirects engine is a machine that learns. Many factors will impact on campaign KPIs, including brand, audience, publisher quality, etc. It is impossible for any person to judge the contribution values of all these factors in split of a second. It has to depend on machine learning. The engine continuously improves the relevance of each product recommendation based on new data and accuracy of predictions.
Audience Optimization Platform (AOP)
No progress is made without measurement. We provide advertisers a comprehensive tracking and managed platform, reducing the complexity of managing advertising activities.
It has the following functions:
Anti Spam Methodologies
Anti Spam Methodologies
Non-human traffic has been a big concerned for all advertisers. ADirects employs multiple approaches to filter non-human traffic. We audit traffic sources and placement; we also use black list provided from certified third party providers. Our most powerful weapon is to apply machine learning algorithms to identify dubious traffic,reducing the advertising waste to the minimum for caused by spamming.