ADirects is a programmatic marketing hub that drives meaningful display advertisements to audience across different digital channels
ADirects is a programmatic marketing hub that drives meaningful display advertisements to audience across different digital channels like video, mobile, social and desktop. It is made of two components, Performo for performance marketing, and Kroscreen for brand marketing. The two components can be used independently or together, both sharing the same DMP, ADirects engine and audience optimization platform.
Performance advertising
We delivers highly personalized advertising across leading RTB networks and dozens of direct publishers. It is driven by Adirects’ powerful artificial intelligence engine. The Engine employs sophisticated algorithmic modeling to predict user purchase intent or brand interest, and then serve ads with individual recommendations.
Cross screen advertising
“Half of advertising is wasted”. Not anymore when you use ADirects , which has access to over 300 million daily unique users across display, video, social and mobile channels. We turn media-buy into a real time science.
Dynamic creative
If you are an e-tailor, or aggregated online travel booking service provider, or someone who runs business with a large product catalogue targeting a wide range customers, you know that it it challenging, if not impossible, to produce customer-tailored ad creative.
Performance Advertising
Performance Advertising
Driven by ADirects engine, we are able to engage internet users with displays adverts across any digital channels, including mobile, PC, social and video. This is made possible only by the ADirects engine employing big data and algorithmic modeling to understand and predict user purchase intentions.
Cross screen advertising
With daily inputs from reputable measurement vendor data, ADirects allows you to buy audience efficiently across TV and digital.
ADirects for brand has the following advantages:
Cross screen advertising
Internet is increasingly important channel for brand advertisers, video ads in particular. Brand advertisers wish the drive to reach and frequencies in an environment where the quality of inventory is controllable. In the age of media fragmentation, finding the right audience in the right media channel is critical. With over 300 million users non-cookie live data, we are able to identify unique users across mobile, PC, social and video channels.
Dynamic creative
Dynamic creative
ADirects dynamic creative optimization (DCO) is where data meets creativity. It formulates creative material in real time, according to the audience targeting. A competent company normally uses no more than 5 dynamic elements for creative optimization. Our unique non-cookie data technology allows even more elements to create even complex combinations, pushing the application of artificial intelligence to new levels.
Our dynamic creative function allows right message to reach the right person at scale and pricing efficiency. Our cases show an significant increase to CRT vs non-personalized creative, and degreases in cost metrics of 60-70%.