Today major networks have converted to the exchange model to sell publisher ad inventory. This is particularly true for gaming companies. Sina launched PC game “Angel’s Sword” in the aim of engaging audience who were eager to try new.
As a typical large e-retailor, GOME has tens of thousands of products that are sold to a wide range of customers. Delivering personalized ads is a huge challenge.
After open its first retail outlet in 1987, GOME has become one of the largest electrical retailers in China. However, its online store business has been behind major rivals, including JD, Tmall and Suning. In recent times, the Company has been focused on driving up its online transactions.
Although online only makes up a small share of FMCG sales, it is witnessing considerable growth. Unilever sees the bigger picture and intent to leverage the opportunities to broaden their target markets. This was why they wanted to promote its official e-store sales in major platforms during “the Single’s Day” period.